Engaging your inner saver with HSBC

Engaging your inner saver with HSBC

CLIENT

HSBC

ACTIVITY

Strategy/Ideation/Creative Development/Customer Experience Design/Creative Production/Campaign Execution/Channel Management/ CRM/Content Creation/Event Planning/Chatbot/Digital Strategy/Social Media Engagement/Customer engagement/UX/Art Direction/Photography/Print Production/Video Content/Brand building

PROPOSITION OF WORK

Driving deposits by engaging your inner saver

CHALLENGE

In 2019, HSBC was looking to build awareness of and drive deposits in across their savings products. There was also another key driver to build HSBC’s brand awareness and consideration. This was to be done with a limited out of home spend.

A further challenge was that each of the products that we sought to promote had different benefits, features and attributes. 

HSBC LCD Design
HSBC Campaign Ad Design
HSBC Ad Design
HSBC Creative Design

OUR APPROACH

Our solution was to create an integrated campaign that had a consistent brand look and feel, was flexible enough to house variable product language, and had a compelling positioning. 

ROLL OUT

We created assets that were distributed across 70 touch points, included in branch and the HSBC website.
Digital assets told the compelling savings message across the web.

HSBC Website Design
HSBC Web Page Design
HSBC Digital Design
Dylan Taylor